Mu gihe abaguzi hirya no hino mu Burayi bamenyereye icyorezo cya coronavirus, amakuru ya Comscore yerekanye ko benshi mu bafungiwe mu rugo bahisemo gukemura imishinga yo guteza imbere amazu bashobora kuba bahagaritse.Hamwe niminsi mikuru ya banki hamwe nicyifuzo cyo kunoza ibiro byacu bishya murugo, twabonye ubwiyongere bugaragara bwo gusura imbuga za interineti na porogaramu ziteza imbere urugo, kandi iri sesengura rizacukumbura cyane muri bibiri muri ibyo byiciro.Ubwa mbere, tureba kuri "Home Furnishings Retail", aho abaguzi bashobora kugura ibikoresho nibikoresho byo gushushanya.Imbuga nka Wayfair cyangwa IKEA ziri muriki cyiciro.Icya kabiri, tureba kuri "Urugo / Ubwubatsi", butanga amakuru / isubiramo kubishushanyo mbonera, gushushanya, kunoza urugo no guhinga.Imbuga nkabahinzi borozi Isi cyangwa Amazu nyayo biri muriki cyiciro.
Urugo Gutunganya Ibicuruzwa
Amakuru yerekana ko abakoresha benshi-bonyine bakoresha igihe murugo mugihe cyo gufunga kugirango bafate imishinga mishya cyangwa ishaje, nkuko twabonye ubwiyongere bugaragara bwo gusura izi mbuga na porogaramu.Ugereranije n'icyumweru cyo ku ya 13-19 Mutarama 2020, gusura icyiciro cy'ibikoresho byo mu rugo byiyongereye mu bihugu byose bigize Umuryango w'ubumwe bw’ibihugu by’Uburayi5, aho Ubufaransa bwiyongereyeho 71% naho Ubwongereza bwiyongera 57%, mu cyumweru cyo ku ya 20 - 26 Mata, 2020.
Nubwo mu bihugu bimwe na bimwe amaduka yo mu rugo n’ibikoresho byafatwaga nkenerwa kandi bikaguma bifunguye, abaguzi bamwe bashobora kuba badashaka kubasura imbonankubone, bahitamo kugura kumurongo aho.Urugero, mu Bwongereza, amaduka manini manini yububiko yamamaye mu mutwe igihe bahanganye n’ikibazo cyo kwiyongera ku rubuga rwa interineti.
Urugo & Ubwubatsi Imbuga zubuzima
Mu buryo nk'ubwo, iyo dusesenguye urugo / imyubakire y'urubuga na porogaramu, tubona kandi ubwiyongere bugaragara mu gusurwa.Ahari bitewe nizuba ryizuba ryimpeshyi kare izana intoki zicyatsi zabafite amahirwe yo kugira umwanya wo hanze cyangwa gucika intege zo kurebera kurukuta rumwe rumwe byatumye bifuza kugarura ubuyanja, abaguzi bashakishaga amakuru nibitekerezo byukuntu kugirango bahinge neza umwanya wabo haba imbere no hanze.
Ugereranije nicyumweru Mutarama 13-19, 2020 habaye ubwiyongere bukabije bwo gusura izi mbuga na porogaramu, cyane cyane ubwiyongere bwa 91% mu Budage no kwiyongera kwa 84% mu Bufaransa, mu cyumweru Mata 20-26, 2020. Nubwo Espagne yagabanutse gusurwa muri kiriya gihe kimwe, yagaruye mu buryo runaka kuva aho igeze hasi cyane mu cyumweru cyo ku ya 09-15 Werurwe 2020.
Nkuko baca umugani, igicu cyose cyijimye gifite ifeza: kandi abaguzi barashobora kuva mubifunga bafite amazu mashya kandi meza, kuburyo badashaka kubasiga - nubwo bamwe bashobora guhamagarira abanyamwuga kugirango bakosore ibyo bagerageza. .Mugihe gufunga bigenda ukwezi kwa kabiri mubihugu bimwe, abaguzi barashaka uburyo bwo gukoresha neza umwanya wabo murugo, kandi amakuru yerekana ko imishinga yo guteza imbere urugo ari inzira benshi bahisemo.
* Amakuru yinkomoko yashyizweho na Comscore.Uburenganzira bwose ni ubwabwo.
Igihe cyo kohereza: Ukwakira-23-2021
